Sep
13
Is 2012 the New 1984?
September 13, 2007 | Leave a Comment
I stumbled upon the website for a book called 2012, and liked the site design (I’m always on the lookout for great marketing ideas), especially the use of that bouncy “think map” that grabs your attention without being visually obnoxious. Wonder whether I could figure out how to use it….
The site content was kind of interesting, too: “Cross Aldous Huxley, H. P. Lovecraft, and Carlos Castaneda—each imbued with a twenty-first century aptitude for quantum theory and existential psychology—and you get the voice of Daniel Pinchbeck. And yet, nothing quite prepares us for the lucidity, rationale, and informed audacity of this seeker, skeptic, and cartographer of hidden realms. Throughout the 1990s, Pinchbeck had been a member of New York’s literary select. He wrote for publications such as The New York Times Magazine, Esquire, and Harper’s Bazaar.”