Nov
15
New FTC Guidelines
November 15, 2009 | Leave a Comment
I’ve been hearing a lot about the new FTC guidelines, and what they may—or may not—mean to travel writers and bloggers. The biggest issues seem to be about disclosure of comp’d trips and affiliate marketing. Ed Hasbrouck’s article on The Practical Nomad spells out some of the issues and provides links to resources for more information.
The short story: transparent disclosure of freebies or affiliate relationships is appropriate. Consider adding a Disclosures page to your website. If all or part of your trip was comp’d, say so in a note at the end of any article you publish.