From the New York Times:

By Michelle Higgins
Published: April 19, 2009

SURE, you’d like to take a vacation. But with layoffs hitting your best friends and your own company hinting at pay cuts, how can you justify it?

Consider the guilt-free vacation. To counter customers’ reluctance about jetting off for conspicuous consumption during a recession, travel companies are pushing trips that emphasize service, values and personal fulfillment. The message: If there is more involved than frivolous pleasure, you don’t have to feel bad about dropping all that cash on a splashy vacation

Abercrombie & Kent, a high-end tour operator perhaps best known for its elite safaris, is offering Philanthropic Journeys, a collection of luxury tours that include elements of volunteering or giving back to the visited community. On sale now is a two-week trip, Fighting Climate Change in Antarctica, from $5,697 a person if booked by June 30. Travelers see penguin colonies, visit a working scientific station and help deliver equipment designed to measure the impact of global warming in the region.

Read the rest of the article here.


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