Need help with web strategies and internet marketing? I just stumbled upon this from the forward of the Cluetrain Manifesto:”Take a pot of water that’s just above the freezing mark. Now, crank up the heat and wait. Temperature rises. Wait some more. Go all the way to 211 degrees Fahrenheit and nothing looks much different. But then, turn it up one more tiny degree, and wham! The pot becomes a roiling, steamy cauldron.

Don’t look now, but you’re holding such a catalyst in your hands. The Cluetrain Manifesto is about to drive business to a full boil.

Writing for Radio

January 30, 2007 | Leave a Comment

Here are more tips on writing for radio from Free Speech Radio News (FSRN), as posted on KDRT’s (Davis, CA) website.

The Newswriting for Radio website is an online tutorial on the craft of radio journalism, with particular attention to the writing of news scripts.

Here’s a link to the International Women’s Media Foundation’s online training center of Skills for Radio Journalists. It has a lot of pointers you should read before your first radio appearance. (We are all working radio promotions, aren’t we? Good. I thought so.)

by Louise Purwin Zobel and Jacqueline Harmon Butler

It’s out: the 6th edition of The Travel Writer’s Handbook: How to Write — and Sell — Your Own Travel Experience. “In the new edition of this standard guide, veteran travel writers Louise Purwin Zobel and Jacqueline Harmon Butler cover everything from pre-trip research on the Internet and at the library, to how to obtain writing assignments for websites, to ecotourism and volunteer travel opportunities, to specific marketing strategies and tax information. Written in an accessible, humorous style, the book includes 12 formats for travel articles with surefire appeal to editors and readers, and savvy advice on such topics as finding new angles for overworked subjects and what to take along on the trip.”

Tales from Nowhere

January 29, 2007 | Leave a Comment

Full of funny misadventures. My story is about inadvertently locking my keys in the car in the middle of the Australian Outback.